Events/Workshops

In this Webinar Learn how to incorporate social media tools such as Facebook and Twitter & YouTube to promote your business and attract new customers. The instructor will discuss the Key elements of successful social media marketing. This seminar presented in partnership with Alphabetix – Web Design. Only Better For more information, click on workshop title.

Speaker: Laura Allen, Alphabetix – Web Design. Only Better

An invaluable, two-evening workshop for people in the preliminary stages of developing a business. This hands-on class is full of practical advice and information for those ready to start on their business plan. Discover the tools you need to successfully plan, build and manage your business.

Speaker: Jim Wilcox

What is it? In one information-packed day, this hands-on workshop will show you how to create and send an effective email marketing campaign that gets the bottom-line results you're looking for. You'll learn the fundamentals to developing professional emails that complement traditional and social media marketing efforts, support your organization's goals, and strengthen your customer relationships. An expert from the Constant Contact team will demonstrate how to use Constant Contact Email Marketing while you follow along in your own account and answer any questions you have so you can apply your new knowledge and skills as soon as you return to the office! Who should attend? Whether you're a beginner or an experienced user of Constant Contact, this program might be for you if you: •Want to learn to use Constant Contact to create, execute, and refine the email marketing communications for small business, nonprofit, or association •Thrive when learning with peers in a classroom setting, with an expert instructor close at hand. What will you learn? Through guided technical demonstrations and hands-on learning; collaborative small-group activities, personal coaching, and peer review, you'll gain new skills in... •Strategy: Sharpen your online marketing strategy and learn to set and exceed email marketing goals. •List Building: Hands-on exercises help you grow your email lists, target your emails, and manage contacts. •Email Design: Learn the basics of newsletter design, and apply new design ideas to showcase your business. •Content: Create more engaging email newsletters with articles, coupons, promotions, links, and winning subject lines. •Social Media Marketing: Learn how to use social media in conjunction with Constant Contact Email Marketing to promote your business and grow your customer list. •Results: Use tracking reports to make your next emails better than the last. •Networking: Collaborate with other small businesses, nonprofits, and associations, and exchange ideas for improving your email and social media marketing. Register Now! http://events.r20.constantcontact.com/register/event?oeidk=a07e5tz0364955bfba2&llr=zaxw4neab

Speaker: Alex Holden Constant Contact Employee & Training Expert

What is it? In one information-packed day, this hands-on workshop will show you how to create and send an effective email marketing campaign that gets the bottom-line results you're looking for. You'll learn the fundamentals to developing professional emails that complement traditional and social media marketing efforts, support your organization's goals, and strengthen your customer relationships. An expert from the Constant Contact team will demonstrate how to use Constant Contact Email Marketing while you follow along in your own account and answer any questions you have so you can apply your new knowledge and skills as soon as you return to the office! Who should attend? Whether you're a beginner or an experienced user of Constant Contact, this program might be for you if you: •Want to learn to use Constant Contact to create, execute, and refine the email marketing communications for small business, nonprofit, or association •Thrive when learning with peers in a classroom setting, with an expert instructor close at hand. What will you learn? Through guided technical demonstrations and hands-on learning; collaborative small-group activities, personal coaching, and peer review, you'll gain new skills in... •Strategy: Sharpen your online marketing strategy and learn to set and exceed email marketing goals. •List Building: Hands-on exercises help you grow your email lists, target your emails, and manage contacts. •Email Design: Learn the basics of newsletter design, and apply new design ideas to showcase your business. •Content: Create more engaging email newsletters with articles, coupons, promotions, links, and winning subject lines. •Social Media Marketing: Learn how to use social media in conjunction with Constant Contact Email Marketing to promote your business and grow your customer list. •Results: Use tracking reports to make your next emails better than the last. •Networking: Collaborate with other small businesses, nonprofits, and associations, and exchange ideas for improving your email and social media marketing. Register Now! http://events.r20.constantcontact.com/register/event?oeidk=a07e5tz03bg56feef72&llr=zaxw4neab

Speaker: Alex Holden Constant Contact Employee & Training Expert

Doing Business with the Government Become familiar with State of Oregon bidding opportunities, local government websites and useful resources that can assist you in growing your business.

In this continuation class, you will find out about some of QuickBooks built-in features. Topics will include how to create and customize company forms and reports, do basic job costing, memorize transactions, and reconcile bank and credit card statements. [For more information, click on workshop title.]

Speaker: Catherine Weesner

In this fast-paced class, we will survey a variety of businesses and how they have increased their revenue through effective marketing. Emphasis will be on differentiating your product or service from the competition while on a tight budget. Attendees will leave with a proven process for developing their own unique marketing strategy. [For more information, click on workshop title.]

Speaker: Tom Wille

This introductory QuickBooks Payroll class is intended for people who want basic information on how to set up and manage payroll for a small business. Each student will use an established set of "Company Books" and will set up company payroll information, enter employee names and other payroll information. [For more information, click on workshop title.]

Speaker: Catherine Weesner

This workshop is for small business owners/managers who want to explore and implement best practices for marketing their businesses on major social networking sites, primarily using Facebook as a model. The class will focus on "what to say" on those sites.

Speaker: Rob Patton

Launch your Oregon business in a successful manner. Learn how to secure a business name, register your business, and start up properly in your region.

Speaker: Mary Merrill

Legal Issues Involved in Starting and Operating a Business Workshop is sponsored by Jill Fetherstonhaugh, Business Law Centre and the Lane SBDC. This two-hour workshop will provide entrepreneurs with valuable legal information related to starting a new business including, but not limited to: 1. Whether the business should be formed as a limited liability company or a corporation; 2. Legal issues to be considered when starting a business with two or more owners; 3. Whether a new business should hire employees or engage independent contractors; 4. Identifying important legal issues to be considered before signing a lease agreement; and 5. Other valuable information relating to business start-ups. The workshop will be presented by local Eugene attorney, Jill Fetherstonhaugh, who will be available to answer general legal questions posed by participants. 44013 - 5:30-7 pm, M, May 21, WILD 106 - Fetherstonhaugh (1.5 hrs Free) Pre-registration 3 business days ahead required.

Speaker: Jill Fetherstonhaugh

(New) Employer Survival Guide: How To Get Started Learn basic information about the things you need to consider when getting started in business. Do I need a business license or permits? How do I determine my business structure? What about employees? Learn step by step what is needed to help you get started on the “right foot.” 43871 - 2-4 pm, W, May 23, WILD 117 - Tavares (2 hrs FREE)

Speaker: Cathy Tavares

Use Google Analytics Like a Pro Compete and win with your web-based business. Your online success depends on your ability to understand your website traffic and gain valuable insights into how your customers are interacting with your website. Learn the details of how to use Google Analytics to gain actionable insights about your website and make effective decisions to improve your web business. 43925 - 5:30-7 pm, W, May 23-Jun 13, WILD 106 - Stearns (6 hrs $114)

Speaker: Michael Stearns

IS, Module 6: License Your Invention Turn your invention into cash! Companies are hungry for new product ideas. Join other inventors and entrepreneurs and learn to license your inventions to manufacturers for steady income. 43844 - 7-9 pm, W, May 23, WILD 117 - Plaisted (Module, 2 hrs $39)

Speaker: Frank Plaisted

Contractors: Certification Prep Class, Instructor-Led Want to start a contracting business? You will need to sit for the exam first and pass. In this instructor-led class, prepare to take the Oregon Construction Contractors Board Examination. Instruction focuses on completing the curriculum required by the state to sit for the Oregon Construction Contractors Board Examination. There will be approximately four hours of additional homework required to complete the class. Business advising is available to provide you with resources to start your business. 43870 - Noon-6 pm, F, May 25 & 8 am-5 pm, Sa, May 26, WILD 106 - Hine (17 hrs $349)

Speaker: Dan Hine

QuickBooks® for Business – Payroll A comprensive course that will cover the basics of processing payroll using QuickBooks. We will go over wages, deductions and how they affect payroll taxes and how to properly file payroll tax returns. By the end of this course you will be able properly process payroll and file all necessary returns. You will be able to correctly process a multitude of deductions and distinguish pre-tax versus net payroll deductions. 44014 - 9 am-noon, W, May 30-Jun 13, WILD 106 - Butler (9 hrs $169) Bring your own Thumb (Flash) drive for data storage.

Speaker: Jodi Butler

IS, Module 7: Manufacture Your Invention Turn your best idea into a profitable product! By contract manufacturing, anyone can instantly start a manufacturing business with little or no start-up cost. Join other inventors and entrepreneurs and learn inexpensive low-risk ways to manufacture and distribute your product. 43845 - 7-9 pm, W, May 30, WILD 117 - Plaisted (Module, 2 hrs $39)

Speaker: Frank Plaisted

FREE call to register 541-917-4923 OR register online: http://tinyurl.com/867hdr2

Two-Day Hands-On Training in QuickBooks (Two 3 hour sessions $135) Working with real-life customer, vendor and banking transactions, you will use the software to process money coming into and going out of a business as part of a 30-day bookkeeping cycle vital to your business. Learning Outcomes: 1. Set up & manage listings of customers, vendors and Items. 2. Post to the software & manage: a. customer invoices b. sales receipts c. customer payments d. deposits e. vendor bills f. bill payments g. checks h. credit card transactions 3. Manage the movement of money between bank accounts. 4. As part of a well planned 30-day bookkeeping cycle: a. Reconcile bank statements b. Manage paper flow c. Generate & file essential financial reports Sign up for both QuickBooks Bootcamps for $235 (save $35) For more information, click on workshop title.

Speaker: Terry Tipsord

In this seminar you will learn how to protect your small business and deal with some of the legal issues involved when owning and running a business. You will discover how to avoid common mistakes that while dealing with contracts, hiring employees, the structure of your business. In addition, it covers different licensing requirements and regulations, as well as tax implications for you and your business. This seminar is offered in partnership with the law firm Young Twedt McRostie LLP. For more information, click on workshop title.

Speaker: Jay McRostie, YoungTwedtMcRostie LLP

Learn the essential features of a good bookkeeping structure and processing guidelines. Learn about the management of money flowing in and out of your business, including owner contributions and draws. For more information, click on workshop title.

Speaker: Terry Tipsord

The use of mobile phones has changed the landscape of small business. Business owners can now keep in constant touch with the key people in their business. New updates in mobile technology allow for GPS, data entry, e-mail, fax, linking documents, photographs, credit cards, tasks, and internet access. Any business owner that needs to be mobile will need to be competent in the use of all aspects of their mobile phone. This course concentrates on free application and synching with Google applications. This class is for the novice user. Time will be made available for sharing ideas and successes.

Learn how to record the various transactions in the business, reconcile checking accounts, reconcile loans, and provide bankers with accurate reports. Learn how to understand Profit and Loss Report and a Balance Sheet. Covers year-end for governmental reporting and business analysis.

Use Blogs and Tweets to get your message out. What is Blogging? What is Twitter? How can you use Blogs and Tweets to communicate with potential clients? This workshop will answer these questions and review the basics of these powerful Internet tools. We will also explore how to connect your Blogs, Facebook fan page and Twitter to your web site. Learn how two-way communications through social networking can enhance your business and create leads. A brief overview of Linkedin is also included in this class.

Using professional and social networks like LinkedIn, Twitter, and Facebook to promote your business. Learn to use time-saving tools to speed your marketing and online social networking development. Learn how to enhance your two-way communication with clients. Learn to promote your business with client reviews, survey of clients needs, and how to handle negative reputation online. This workshop will focus on fan and follower development and how to share your business experience, passion and client trust in a growing online market.

This lab for beginning and intermediate students allows for more exploration of QuickBooks Pro software and the opportunity to explore at one's own pace. You can explore the basics of the program and/or customization. The lab has an open format with the students deciding the content and topics. The focus will be on QB Pro 2011 software, although older versions may be discussed. The lab will allow for one-on-one tutoring and/or small groups depending on student levels of experience and participation. Laptops are welcome if hardware is already installed.

This six-hour, hands-on workshop is geared towards beginning and intermediate PowerPoint users. With the new design of Microsoft Office PowerPoint 2007, you'll create presentations quickly and smoothly. New options for designing slide content will give your pres-entations a fresh, polished look. With one click, the background, text, graphics, charts, and tables all change to reflect the theme that you select. Have a blast designing your slides and using live preview of style galleries to view the look of backgrounds and shape for-matting before you apply them

Our New Client Orientation is designed to quickly and succinctly give you the information you need to know to access our many services. You'll hear about what we do, what we offer, what you can expect of us, and what we'll expect of you. There is plenty of time for questions. After hearing the information you can decide which of our services can best serve you and your business needs. We will also help you assess your level of readiness and direct you toward the services available that meet you where you are so you can hit the ground running. The Business Development path includes: the Operating Your Small Business Series, the Entrepreneur Development Series, the Business Development Series and the MAC program. Each level of learning sets you to a higher level of business and personal development. Business Advising is an integrual part of our Business Development Pathway. Our advisors can help you in business start-up, marketing, planning, financing, and more. You'll learn about how to access our advising services in the New Client Orientation. Once you have registered at www.BizCenter.org, no additional registration is required in order to attend the Orientation sessions. New Client Orientations are held on the: · 1st and 3rd Mondays of each month at the CLIMB Center, 1626 SE Water Ave, Portland. · 2nd and 4th Mondays of each month at the PCC Willow Creek Center, 241 SW Edgeway Drive (near SW 185th and Baseline Road), Beaverton. · 2nd and 4th Wednesdays of each month at the PCC Southeast Center, 2305 SE 82nd and Division, Portland. For more information contact the SBDC at sbdc@pcc.edu or 971-722-5080

Seven courses in seven months to help you secure, grow, and diversify revenues through federal contracts This FREE training is offered in cooperation with the Small Business Development Center/SBDC at the Climb Center at Portland Community College. All courses will be held at the Climb Center and preregistration is required. Course 5: Small Business Certifications Topics: •Understanding Small Business Certifications •Understanding Small Business Goals •Small Disadvantaged Business (SDB) Certification & 8(a) Program •Service Disabled Veteran Owned Small Business Certification (SDVOSB) •Woman Owned / Economically Disadvantaged Woman Owned Small Business Certification •HUBzone Certification •Veteran Owned Small Business (VOSB) Certification •How to leverage your small business certifications Questions on Registration or Courses: Contact GCAP at 541/736-1088 Cost: Free

Are you a solopreneur or a creative entrepreneur? Learn the basic business principles that author and speaker, Jackie B Peterson, has identified to help "solos" and creatives build financially successful businesses they want and deserve. Program runs Thursdays May 24 - June 21, 2012 (No class June 7, 2012) For more information contact the SBDC at sbdc@pcc.edu or 971-722-5080

Our New Client Orientation is designed to quickly and succinctly give you the information you need to know to access our many services. You'll hear about what we do, what we offer, what you can expect of us, and what we'll expect of you. There is plenty of time for questions. After hearing the information you can decide which of our services can best serve you and your business needs. We will also help you assess your level of readiness and direct you toward the services available that meet you where you are so you can hit the ground running. The Business Development path includes: the Operating Your Small Business Series, the Entrepreneur Development Series, the Business Development Series and the MAC program. Each level of learning sets you to a higher level of business and personal development. Business Advising is an integrual part of our Business Development Pathway. Our advisors can help you in business start-up, marketing, planning, financing, and more. You'll learn about how to access our advising services in the New Client Orientation. Once you have registered at www.BizCenter.org, no additional registration is required in order to attend the Orientation sessions. New Client Orientations are held on the: · 1st and 3rd Mondays of each month at the CLIMB Center, 1626 SE Water Ave, Portland. · 2nd and 4th Mondays of each month at the PCC Willow Creek Center, 241 SW Edgeway Drive (near SW 185th and Baseline Road), Beaverton. · 2nd and 4th Wednesdays of each month at the PCC Southeast Center, 2305 SE 82nd and Division, Portland. For more information contact the SBDC at sbdc@pcc.edu or 971-722-5080

After attending the New Client Orientation, the next step is the Directed Self-Study (DSS) Business Planning Program which allows small business owners to direct the pace of their study, develop and refine their business idea by completing a business plan draft and prepare for a higher level of readiness when they meet with their SBDC business advisor. DSS is for small business owners who are in the start-up phase and for those who are already running a business. A new group starts every month. You will receive information about dates, times, and cost, and be able to reserve your seat in the next available session during the New Client Orientation. Program runs Saturdays June 2 - 23, 2012 For more information contact the SBDC at sbdc@pcc.edu or 971-722-5080

Are you a small business owner in business 1-3 years and finding that your business is running your life? You find that you are working harder (and harder) and just not getting ahead or making the progress you want? Join the Small Business Management program and get the tools to take your business where YOU want it to go. Get in charge of your business; get in charge of your life! The small business management program gives you the tools and skills to make your business work for you. The course is 10 months long with classes in sales and marketing, finance as well as strategy and legal issues. We supplement what you learn in class with confidential one-on-one business advising from our experienced advisors who help you apply what you have learned to your specific enterprise. We help you implement solutions that will give you the organization you have always wanted. This has been our premier program for the last 10 years. We have lots of very successful business owners who have taken the SBM program and can attest to how important it has been for them to learn the skills they have needed to take their businesses to the next level. Space is limited. Program runs monthly June 2- December 1, 2012 For more information contact the SBDC at sbdc@pcc.edu or 971-722-5080

Our New Client Orientation is designed to quickly and succinctly give you the information you need to know to access our many services. You'll hear about what we do, what we offer, what you can expect of us, and what we'll expect of you. There is plenty of time for questions. After hearing the information you can decide which of our services can best serve you and your business needs. We will also help you assess your level of readiness and direct you toward the services available that meet you where you are so you can hit the ground running. The Business Development path includes: the Operating Your Small Business Series, the Entrepreneur Development Series, the Business Development Series and the MAC program. Each level of learning sets you to a higher level of business and personal development. Business Advising is an integrual part of our Business Development Pathway. Our advisors can help you in business start-up, marketing, planning, financing, and more. You'll learn about how to access our advising services in the New Client Orientation. Once you have registered at www.BizCenter.org, no additional registration is required in order to attend the Orientation sessions. New Client Orientations are held on the: · 1st and 3rd Mondays of each month at the CLIMB Center, 1626 SE Water Ave, Portland. · 2nd and 4th Mondays of each month at the PCC Willow Creek Center, 241 SW Edgeway Drive (near SW 185th and Baseline Road), Beaverton. · 2nd and 4th Wednesdays of each month at the PCC Southeast Center, 2305 SE 82nd and Division, Portland. For more information contact the SBDC at sbdc@pcc.edu or 971-722-5080

After attending the New Client Orientation, the next step is the Directed Self-Study (DSS) Business Planning Program which allows small business owners to direct the pace of their study, develop and refine their business idea by completing a business plan draft and prepare for a higher level of readiness when they meet with their SBDC business advisor. DSS is for small business owners who are in the start-up phase and for those who are already running a business. A new group starts every month. You will receive information about dates, times, and cost, and be able to reserve your seat in the next available session during the New Client Orientation. Program runs Mondays June 4 - June 25, 2012 For more information contact the SBDC at sbdc@pcc.edu or 971-722-5080

For those who have knowledge of computers and working within Windows, have some accounting knowledge, and want to learn QuickBooks Pro. Class includes setting up: company files, a chart of accounts customers, jobs, vendors, to sell services and products. Also covers paying for expenses, invoicing, receiving payments, reconciling a bank account, running reports, and managing your company file. Homework will be assigned. (18 hours) Must bring a flash drive to class to save your work throughout the course.

Speaker: Mike Lewis

A 2-hour class designed specifically for those considering self-employment. Gain the information needed before you begin business. Topics include entrepreneurship, business structure basics, exploring options, rules and regulations, business and marketing planning, cash flow projections, and recordkeeping basics.

Speaker: Dave Tally

This 3-hour workshop provides the "nuts and bolts" and beyond, for starting a business in southern Oregon. The session begins with a discussion of why businesses succeed or fail, and what it takes to be an entrepreneur. Since sixty percent of all businesses close by their sixth year, it is important to gain the information you need to know before you begin your business. Topics include: writing a business plan, legal structure options, state and local rules, regulations, and licensing requirements, marketing, cash flow projections, record keeping basics, and more. This workshop is strongly recommended for anyone who is considering business counseling with a Small Business Development Center. Register online or by calling 541-552-8300. Registration begins at 8:30 am.

This 2-hour workshops includes information about: licensing personal readiness checklist business structure financing business planning next steps business resources

Speaker: Scott Traylor

This class is part of the "SBM Skills to Prosper Series" you may take this class as a single class. The topic covered in this class will be understanding and forecasting cash flow for your business. If you would be interested in taking this one class please contact our office at 541-756-6866

This 2-hour workshops includes information about: licensing personal readiness checklist business structure financing business planning next steps business resources

Speaker: Scott Traylor

Speaker: Michael Wiessenfluh