Messaging Mastery: Know Your Client and Inspire Action
You have a GREAT product or service, but that isn't always enough to drive sales. To connect deeply with your target market and inspire them to take action, you must be able to communicate the value and experience of your product or service through clear and strategic messaging. In this session, we cover:
- Defining and refining your target customer
- Developing effective messaging that connects with your customer in a deep and meaningful way
- How to put that messaging in action and compel your customer to action
This session is part of Clatsop SBDC's Summer Small Business Boot Camp.
Speaker(s): Chelsea Morrisey, Digital Marketing Consultant and Media Strategist at Morrisey Digital, specializes in developing cutting-edge customer acquisition strategies. With years of experience in advertising, digital marketing, and eCommerce, Chelsea helps her clients grow their customer base and meet revenue goals through the latest paid customer acquisition tools and the tried and true principles of great advertising.
Co-Sponsor(s): Wauna Credit Union and OSU Extension
Fee: No Cost