Oregon Small Business Development Center Network

Online Sales Techniques 3/22/2013

Topic: Marketing and Sales
Friday, March 22, 2013 9:00 AM to 4:00 PM

Ever wonder how to get your website to generate more income? Most business owners are busy. Dabbling in social media and tweaking the business' website is a low-priority. If this sounds familiar, you probably know that avoidance and delegation don't yield great results.

What you need is a system. You need a set of practices that will streamline your social media and online sales efforts so they contribute to your business' growth.

Southern Oregon University SBDC is offering Online Sales Techniques, an intensive, hands-on class where you learn the essential skills you need to sell online confidently, create raving fans, and get on top of your social media efforts. No more frittering away precious time online or wondering what will make your customers respond.

What you'll get from the Online Sales Techniques class:
Clarity to promote your products and services using the Web and social media
Confidence using Web 2.0 strategies to promote your products and services
Strategies to engage your potential customers without annoying them
Success from tested-tried-and-true techniques
Measurable results that maximize the return on your time investment

What we'll cover:
How to write a sales page that makes people want to buy
How to use social media tools (like Facebook and Twitter) effectively and meaningfully
How to connect with potential customers and build trust in your company while they're deciding to buy
How to build your audience so marketing efforts yield new income
How to launch and promote a product or service and generate income
Which systems help get consistent results in your busy life

Topics include:
The 3 areas to master for effective online sales
Which website pages are essential
E-Newsletters: Old school or powerful tool?
Which social media tools are right for your business
How to "do" social media without wasting time on it
How to turn customers into raving fans (who will then drive more customers your way)
How to launch your product or service online
How to know if your efforts are actually working

Website Review: A complimentary, thorough review of your business' website with the instructor by phone. You'll get detailed feedback about functionality and ideas that lead to increased sales.

Online Support through September 2013: You receive access to a private Facebook group to post your progress, request feedback, and ask the instructor questions. This provides ongoing support as you improve your website and social media techniques.

To be eligible to attend this program, participants
• Must have an existing business
• Must have a website and the capacity to edit it (yourself or by a professional)
• Are strongly encouraged to have a Facebook business page
• Are strongly encouraged to be able to access to their email remotely

Speaker(s): This class is taught by Jennifer Hofmann, owner of Inspired Home and Small Business Advisor at Chemeketa Small Business Development Center in Salem, Oregon. With humor and warmth, Jennifer presents only the most effective, research-based strategies that contribute to business growth online. In 6 years of business, Jennifer has used only online tools to promote her business and it just continues to grow. You can learn how too!

Fee: $ 75.00

You will be sent an invoice within 2-3 business days of registering. If you are unable to attend, we require notice within 24-hours of the event. You will not be charged until the day of the event.

Phone: 541-552-8300
Email: Send


101 S. Bartlett St.,
Medford, OR 97501
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